Each time I am being asked to bring a story about online versus offline marketing, I actually should answer I can’t because there is not such a thing like “versus” in marketing. But I never say I can’t, because the question makes sense: many marketers are still struggling with what to do online and what to do offline.
Because you can’t do one without the other, I bring marketers the story I am passionate about: how to create a relevant integrated experience around your product or service, that will be appreciated by your customers, because of the added value you bring at each point of interaction you may have.
