We stopped doing marketing. We didn’t stop just now ; we stopped already a while ago. Because marketing the way we know it, is no longer relevant.
The 4Ps are no longer a big help because they tell you to promote products to people at a set price at the places you pick. And that is what people are running away from. usiness with people. People with emotions and ratio.
Thats way B2B Marketing is the new way to go.
B2B marketing refers to the techniques and best practices used by companies with products and services sold to other businesses. Unlike many B2C marketing efforts, B2B initiatives must consider that a number of executives likely weigh in on a single purchase decision, so campaigns must address multiple audiences within the same enterprise. Additionally, B2B marketing must cater to (generally) long transaction periods.
When businesses are in the market for new solutions or methods aimed at improving their operations, the demonstration of value of is vitally important. Research from Alinean shows that economic justifications are now required for 90 percent of B2B purchases. Moreover, promoting product usability and easy integration options are key components of B2B marketing campaigns. Still, B2B marketing requires flexibility aimed at customizing product and service pitches to the purchasing company.
While trade events are often cited as a top avenue for B2B marketing, internet marketing is also becoming vital as recent figures show that 93 percent of business buyers start their product research on search engines.
Reaching Business Buyers Online
Target markets must be carefully selected in the earliest stages of marketing a product or service to an enterprise. B2B marketers must consider the sizes, industries, budgets, revenues, etc, of the enterprises they target.
Of course, targeting business buyers also demands marketers know where to find them in an increasingly digital world – and studies suggest that decision makers are increasingly accessible via search, social, email and other channels. Learn on this article more about b2b marketing and how it can help you improve your business.
So, we stopped doing marketing… What do we do instead? “Common sense” thinking and “common sense” doing. We focus on the triggers that can make people enthousiast about companies and their offerings. We simplify and concentrate on what makes people enthousiast in general: surprises. Relevant surprises. Remember when you were last surprised? Did you discover something that you really didn’t expect, but that was relevant to you? Did it make you smile because you didn’t expect it existed. But now that you know it is there, you are desperate to get it… know that feeling? This is the main thing you should do: relevantly surprise people with something that is so simple and relevant they are desperate to get it. How to make that switch? By going from brand building to brand being. Being a brand that relevantly surprises people without pushing. Being a brand that makes people smile, share and act.
