You are the expert in your industry. You know how to develop products and services. You know your customers. You know the competition.
In other words, you know your business.
Welcome to the point where your comfort zone STOPS.
We are eager to help you survive and thrive in the changed economic reality of 2020. You can rely on us when it comes to acquiring new insights and future-proof action plans in strategy, branding and marketing.
STRATEGY
“Strategy is all about being relevantly different,
while creating customer value in a sustainable way.”
– Ann Galland
Stand out from the crowd
Sooner or later, “doing business as usual” will get you into trouble. It is very hard to reinvent yourself when you are completely submerged in what you are doing. This is exactly where Galland comes in: we are eager to help you “stand out from the crowd”. We look at your company and its business model with the experience we gained in other markets.
We can help you grow both domestically and internationally, by showing you different ways of adapting your business to the constantly changing market reality.
Our analytical and creative way of looking at things with new eyes often results in finding business you didn’t think of before, such as a new market niche, a new customer type or a new channel.
Fish do not see the water
Being good or best is not necessarily what keeps you ahead of others. Your may be so passionate about innovating products or technology that you lose the real connection with the market… and price yourself completely out of the market with your perfect offering.
Moreover, when small and agile start-ups enter your market with cheaper good alternatives… you have a problem. We love to help you to avoid this scenario by working with you on how to make your offering become truly “relevantly different.”
Your customers are not looking for products. They seek value.
Customers do not buy a product to own it. They do not subscribe to a service to own it. They are looking for something else: something they believe in, something valuable that fits their own purpose or need.
People, both in B2B and B2C, buy products or services to solve a problem or fill a present or future need.
But before they do so, they need to believe in you. They are “ready to buy” when they recognise themselves in your offering, when they trust you,
when they find the “customer value” that fits their purpose.
We can create that unique strategic positioning from the bone structure to the deliverables in order to fit your goals.
BRANDING
“Be your brand.
All the others are already taken.”
– our tribute to Oscar Wilde
Is your brand still relevant?
Traditional brand building belongs to the past because it is too organisation-centric. Nobody is interested in how good you are or how well you can draw a list of incredible USPs. Honestly, people have more important stuff to worry about.
The customer is always right
Over the years, we have developed a pragmatic way of looking at brands, starting from the common sense that the customer is always right when it comes to liking or disliking your brand. Our approach is based on the conviction that people do not buy products for the features they have, but for the experiences they bring. And to make sense, also your brand proposition must be relevantly different.
Be your brand
We love to make your company shine, not by saying how good you are (this is old-school brand building) but by helping you “prove how good you are.” This is what we call brand being.
We love to help you with establishing a brand identity to outshine the competition with. We are passionate to show you how to “breathe” your brand consistently in every little thing you do and at every single moment you face the customer.
MARKETING
“A website is like a mirror.
When it doesn’t reflect your customers’ needs and expectations,
it is broken.”
– Geert
Be where your customers are
Think before you act. Before we build or update your website, we first reflect on what your customers really expect. Why do they come to your site? What do they need or what do they expect? Our online offering goes from developing an online strategy, over the actual web building, up to a variety of optimisation efforts (search engine marketing, web analytics, social media, content marketing) to make your website future-proof.
Invest in relevant content
Your website’s success will mainly depend on the quality of its content. Content marketing is an ongoing process to attract and retain visitors with interesting information that makes them smarter. It is not about pitching your products or services. It is about giving your visitors exactly that relevant piece of information they are looking for and that strengthens their feeling that they must choose “YOU”.
We set up smart content tracks to help you become the authority in your field. We show you how to keep your website continuously relevant, and convert visitors into customers. In other words, we want to keep your customer conversation going. Without content, no marketing.
